Our story – CLE

Since we met.

CLÉ is a story about freedom of choice.

We create clothing you can wear anywhere – to a date, a party, the gym, the office, or just out and about. It’s not seasonal fashion – it’s a wardrobe for life. For any occasion. For every person. For every age.

CLÉ is more than clothing. It’s a key (from the French “clé”) – to self-expression, to comfort, to the feeling of truly being yourself.

CLÉ is a story about freedom of choice.

CLÉ is more than clothing. It’s a key (from the French “clé”) – to self-expression, to comfort, to the feeling of truly being yourself.

Our Philosophy

We don’t aim for the mass market. Each piece is a conversation – personal, intentional, and honest.

We believe in individuality, in clean silhouettes, in care for fabric and detail.

That’s why our key philosophy is “Since we met” because every person we meet becomes part of our story.

We don’t aim for the mass market. Each piece is a conversation – personal, intentional, and honest.

We believe in individuality, in clean silhouettes, in care for fabric and detail.

That’s why our key philosophy is “Since we met” because every person we meet becomes part of our story.

The Story

CLÉ was founded and designed by Hamlet Vanyan, born in 1997 in the village of Dsegh, Lori region.

This is the story of a boy who dreamed – watching the world through the window of his home in the mountains.

One day, he decided to create clothing that gives people the confidence to be who they are. No compromises. No disguises.

CLÉ was founded and designed by Hamlet Vanyan, born in 1997 in the village of Dsegh, Lori region.

This is the story of a boy who dreamed – watching the world through the window of his home in the mountains.

One day, he decided to create clothing that gives people the confidence to be who they are. No compromises. No disguises.

Heritage & Values

Every CLÉ collection is crafted with intention – thoughtful cuts, quality fabrics, and a clear visual identity.

We work with trusted manufacturers.

We don’t divide our clothing by gender or age.

We stand for freedom, beauty, and an honest approach to fashion.

Every CLÉ collection is crafted with intention – thoughtful cuts, quality fabrics, and a clear visual identity.

We work with trusted manufacturers.

We don’t divide our clothing by gender or age.

We stand for freedom, beauty, and an honest approach to fashion.